Best solar marketing agencies
Solar leads are the most expensive in home services, and the trade has been through enough boom and bust that agencies come and go. One agency in the seed data names solar specifically; the rest are home services firms with solar in their list. The tool side is stronger: lead marketplaces, financing and the sales coaching tools built for in-home closing.
40 agencies on this page market for solar installers: 5 name solar as a trade they serve and the rest work across all home service trades. That is 33 marketing agencies, 5 coaching groups, 1 lead generation agency and 1 CSR outsourcing. Editor's picks here are Hook Agency, Blue Corona, Scorpion and WebFX. 7 of them publish a starting price, from $130 to $5,000 a month; the rest quote.
Typical retainers run $3,000 to $10,000 a month, with ad spend on top. Residential installs run $15k to $35k, so solar lead costs are the highest in home services. Local Services Ads cover solar in some US metros; most solar lead buying is paid social and marketplaces. Spring and summer drive inquiries; tax credit deadlines move volume more than weather.
Agencies 40editor's picks, then trade specialists, then published prices
Minneapolis, MN, US. Publisher of several listicles (ranks itself).
Gaithersburg, MD, US. Analytics/lead attribution focus; ServiceTitan integration.
Lehi, UT, US. Sources conflict on HQ (Lehi UT, Salt Lake City UT, Valencia CA).
Harrisburg, PA, US. Generalist with large home services practice; publisher of listicles (ranks itself).
UK. Trades-only; plans from GBP 797/mo.
AU. Custom home builders and renovators are the core market.
UK. Trading name of The Trade Group Ltd; 7 Figure academies for boiler, renewables and construction firms.
Lavender Bay, NSW, AU. Trade and home service clients only.
Naperville, IL, US. Flat-rate tiers from $1,199/mo, no long-term contracts; FSM/CRM integration.
US. Packages ~$500-$1,500/mo per ClicksGeek.
Melbourne, VIC, AU. Website packages from AUD 199/mo; lead guarantee on Google Ads.
Bristol, PA, US. Trade-specific SEO pages (garage door, electrician).
Nottingham, England, UK. Sector programs for plumbing/heating and roofing; 25+ plumbing/heating clients.
US. Multi-industry answering service with dedicated home services/contractor program.
US. Marketing agency in US offering website design, SEO, social media and review management for all home service trades.
Meridian, ID, US. Marketing agency in Meridian, ID, US offering SEO, PPC, branding and social media for all home service trades.
Austin, TX, US. Domain also cited as brand-surge.com.
BC, CA. 300+ contractor members managing $900M+ revenue; Vancouver-area roles listed.
US. PPC and CRO focus; publisher of HVAC listicle.
Toronto, ON, CA. Founded year conflicts (2007 vs 2017).
Everett, WA, US. Small and midsize home service providers.
US. Done-for-you marketing for remodelers and contractors.
Edinburgh, Scotland, UK. Sites from GBP 99; freelancer-run.
Thousand Oaks, CA, US. Multi-industry with home services vertical.
Melbourne, VIC, AU. Marketing agency in Melbourne, VIC, AU offering SEO, PPC, social media and website design for all home service trades.
Derby, England, UK. Builders and building contractors since 2004; originally a coaching company.
Provo, UT, US. No contracts.
Lexington, SC, US. Marketing agency in Lexington, SC, US offering website design, SEO, PPC and branding for all home service trades.
Lane Cove West, NSW, AU. Mobile-first tradie websites with a free PDF site audit; appears to be a single operator.
Miami, FL, US. Publisher of HVAC listicle (ranks itself).
Leigh-on-Sea, Essex, UK. Trades-only; sites built in 4-6 days; also solar.
US. Founder Tersh Blissett; podcast and coaching.
Tampa, FL, US. Home improvement focus; has landscaping vertical.
Addison, TX, US. Traditional media buying (TV, radio, OTT) plus digital.
US. Founder Tom Reber; podcast-led coaching for contractors.
Melbourne, VIC, AU. Mentoring packages described as exclusively for tradies; team of accountants, advisors and marketing strategists.
Kingscliff, NSW, AU. Marketing agency in Kingscliff, NSW, AU offering website design and lead generation for all home service trades.
Burnsville, MN, US. Small and family-owned home service businesses.
Kennesaw, GA, US. Hyper-local campaigns, direct mail and print newsletters.
Maidstone, Kent, UK. Tradesmen only since 2021; around 90 trades listed.
How this list is built. Every listing names solar or all trades as a market. Order is editor's pick, then explicit trade coverage, then a published price, then name. Nobody pays to appear or to rank. The publisher's own product is labelled and gets no adjustment. Full methodology.
Questions contractors ask
How much does solar marketing cost?
Typical retainers run $3,000 to $10,000 a month, with ad spend on top. 7 of the 40 agencies on this page publish a floor; the lowest is $130 a month. Ad spend is on top of the retainer at almost every agency.
Local Services Ads or PPC for solar installers?
Local Services Ads cover solar in some US metros; most solar lead buying is paid social and marketplaces. LSA charges per lead and shows the Google Guaranteed badge, so it usually wins on cost per booked job for emergency work. PPC gives control over keywords and landing pages and scales further. Most agencies on this page run both and move budget between them by season.
Do I need an agency or a tool?
A tool fixes one step: answering the phone, collecting reviews, financing a ticket. An agency buys attention and runs campaigns, and it costs more. Start with the problem: the seven solar need pages on this site list the agencies and the tools for each one side by side.
How do I pick a coaching group?
Ask who else in your market is a member (most groups protect territories), what the dues and travel add up to, and whether the group sells its own software or marketing. 5 coaching groups on this page work with solar installers; the coaching groups page compares them.